The HubSpot card

The FlowState card, FlowState APN Sync, sits on each deal in HubSpot. It is where sellers prepare a deal for AWS, submit it, and follow what AWS does with it — without leaving HubSpot. A HubSpot admin adds the card to the deal view once; see Show the FlowState card on deals.

What the card shows

Open a deal and select the FlowState tab. From top to bottom, the card shows:

The line This deal is managed by FlowState.
The status line: where the deal stands with AWS (see the table below).
One row for each area of work, with its current state and an Open button. Open opens a side panel on that area’s tab.
The links Open FlowState and AWS Partner Central.

Row and tab	What the seller does there
Prepare the Deal for APN	Fills in the AWS deal fields that AWS needs, then clicks Save fields. Required fields are marked, and a banner lists what is still missing. Industry is always shown: FlowState fills it in from the deal, the associated company or an AI suggestion, and the seller can change it.
Business problem	Picks a template, clicks Use this template and lets FlowState draft the business problem from the deal. A score shows how complete the draft is. The seller can answer open questions and click Regenerate with these answers, then Save & submit or Discard.
Readiness	Shows what AWS still needs before it accepts the opportunity, and has the Submit to AWS button.
Next steps	Keeps Our next step for the deal, shows AWS’s next step, and lists earlier steps under History (see below).
Stakeholders	Lists the people AWS has put on the opportunity. The list stays empty until AWS staffs it.
Marketplace	Creates and manages AWS Marketplace private offers for the deal. Shown only when the AWS Marketplace connector feature is on.

Each deal gets 5 business-problem drafts free; the card warns before a draft that is billed (see Pricing).

When the deal reaches AWS

Turning on APN Sync with AWS enabled on a deal does not send anything to AWS on its own. FlowState creates the AWS opportunity only when a submission is requested:

a seller clicks Submit to AWS on the Readiness tab,
a seller clicks Save & submit on the Business problem tab, or
your default template has Auto-submit when ready on, and the deal becomes complete.

Sequence: the seller clicks Submit to AWS on the FlowState card, the card sends a submission request to FlowState, FlowState creates the opportunity in AWS Partner Central and submits it for review. Review status and stage changes come back to FlowState, which updates the card's status line and adds a note on the deal timeline in HubSpot.

After the first submission, later changes to the deal in HubSpot reach AWS automatically. For the full rules, see APN overview.

The status line

Status line	Meaning
Not yet sent to AWS	No AWS opportunity exists for this deal.
Linked to AWS — not yet submitted for review	The deal is linked to an AWS opportunity, but that opportunity has not been submitted for AWS review.
Submitted — waiting for AWS review	FlowState submitted the opportunity. AWS has not started its review.
Under AWS review	AWS is reviewing the opportunity. The AWS deal fields are locked.
AWS needs changes	AWS asks for changes. Read What AWS says on the Business problem tab.
Approved by AWS	AWS accepted the opportunity. The AWS stage follows after the dot, for example Approved by AWS · Qualified.
Rejected by AWS	AWS rejected the opportunity.

Next steps and History

On the Next steps tab, type the step in Our next step and click Save next step.
The saved step moves to the top of History. Next to it, a spinner shows Saving to AWS… until AWS has it. Then it shows Sent to AWS with the time.

Other states you can see next to the step:

State	Meaning
Held until AWS review clears	AWS does not accept next-step changes during its review. The step is saved and goes to AWS when the review ends.
Goes to AWS when the opportunity is created	The deal has no AWS opportunity yet.
Not sent to AWS	The update failed. The reason is shown next to it.

A step that has not changed for a long time shows This next step hasn’t moved in a while.

When HubSpot is disconnected

If an admin disconnects HubSpot in FlowState, APN sync pauses for the whole tenant, because every sync reads from or writes to HubSpot. Settings → Integrations then shows paused — HubSpot disconnected. When HubSpot is connected again, APN sync resumes. See Disconnecting HubSpot.