Your pipeline, managed. Your AWS co-sell, automatic.

FlowState reviews your HubSpot pipeline every day and shows which deals need attention and why. For AWS Partners, it also keeps your HubSpot deals in sync with co-sell opportunities in AWS Partner Central, and builds AWS Marketplace private offers from the same deal.

FlowState in the middle: it syncs deals with HubSpot both ways, exchanges co-sell opportunities with AWS Partner Central, sends private offers to AWS Marketplace, and feeds the pipeline pages and HubSpot card, Slack alerts, and your AI assistant through MCP.

A tenant is your team’s private workspace in FlowState. An organisation owns one or more tenants and pays for all of them. Every feature of a new tenant starts off.

Quick setup

Click Get started on the FlowState homepage and create your account with email or Google. Signing up

Set up your organisation and first tenant

Choose how you pay, name your organisation and tenant, and complete the payment. Set up your organisation

Turn on features

Open Settings → Features and turn on HubSpot and AI agent. Nothing works until a feature is on. Turn on features

Connect HubSpot

Open Settings → Integrations → HubSpot and click Connect HubSpot. The first sync starts at once. Connect HubSpot

Add the card to your deals

A HubSpot admin adds the FlowState APN Sync card to a FlowState tab on the deal record. Show the FlowState card

Optional: Slack, APN and your team

Connect Slack for deal alerts. AWS Partners connect APN and AWS Marketplace. Then invite your team under Settings → Members.

The full walkthrough, with what you see after each step: Getting started.

Main tasks

What each pipeline page shows and how the daily analysis works.

Read your pipeline

Prepare, submit and follow a deal with AWS from the FlowState card.

Work deals in HubSpot

How co-sell opportunities stay in step with your HubSpot deals.

Sync with AWS Partner Central

AWS Marketplace private offers from the deal you are working on.

Create private offers

Overdue-deal alerts and a Monday digest, to owners or a channel.

Get deal alerts in Slack

Connect Claude or another MCP client and ask about your deals in plain language.

Ask your AI assistant

The platform fee, usage prices and worked examples.

Plan and prices

Which emails you get, and how to turn them off.

Notifications

Tenant isolation, encryption, GDPR and sub-processors.

Security and compliance